Cyberbullying has emerged to an all-time high across the internet at an alarming rate. Consumer reports stated that more than one million children were bullied from June 2010-2011. Although Facebook has a bullying reporting mechanism in place that is quite comprehensive, users have concerns that they are not kept informed or notified of any repercussions or the outcome of those reported incidences.
With over 1 billion users, Facebook is the world’s largest social networking site. Because Facebook encourages safety and the sharing of responsibility within the community, earlier this year, they launched a new multifunctional Support Dashboard page on the Family Safety Center. This will teach users how to utilize and navigate through the system and what course of action to take when preventing and reporting cyberbullying. The Account Setting menu will include the Support Dashboard page and will also have tracking timelines in addition to photo flags. Monitoring of other content types will gradually be included. They are in hopes that this new site will benefit in raising awareness during Bullying Prevention month.
The Dashboard is actually a web portal that is designed to let users track the reported bullying case. Once you have reported a case, the Facebook Operations Team will send you a notification advising you that your case has been received and is currently being reviewed. The Facebook Operations Team accesses the reports 24 hours a day, 7 days a week in several different languages. Once a decision has been made about a report, a notification is sent to the user or the user can log on to the Support Dashboard to review. The report has an explanation provided of the action(s) taken. Because we live in a society to exercise our 1st amendment rights (freedom of speech), users can sometimes disagree on the nature of the written content or find the content offensive or disturbing; however the criteria to remove the content must be met. If the Facebook Operations team’s decision is to take no action, the user can find additional information under the Community Standard section to view that information. The user also has the option/ availability to block or unfriend the offender.
This new feature will help users’ feel comfortable while social networking on Facebook. They can be assured and confident that they can report identify theft, hatred, abuse and any other form of bullying while on the network and know that their report will be reviewed and receive a response.
Social networks are also collaborating with the Ad Council to introduce an immense campaign on TV for a bullying prevention advertisement.
The Ad council content is important to Facebook’s “Stop Bullying: Speak Up” program which is it in 2nd year and has over one million likes.
“We hope that the added transparency of the Support Dashboard will give people more insight into their reports and inspire them to report actionable content to Facebook. The feature will gradually roll out to people on Facebook starting today” -Facebook Safety.